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Ben Franklin touring education and fundraising shows
This creative example of fundraising educational entertainment seems to SOFII to be very flexible and potentially easy to copy.
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Missing People’s online annual review
How to use the Internet to brilliantly present your flagship publication. In this piece you will see reporting to donors as it should be, easily accessible, transparent, exciting, informative, using...
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RNLI: Britain’s first-ever street collection, 1891
An appalling loss of life in 1886 leads to the invention of a fundraising classic that's still raising millions today. A horrific double tragedy brought about Britain’s first-ever street collection for...
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The RNLI ‘stand behind these men’ press ad
The message is simple and direct – it tells who the RNLI is, what it does, and gets straight to the point by asking what the reader will contribute. It also uses a photograph of a crew member at the...
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The Big Give: online fundraising
We’re sure many fundraisers will find it hard to believe that for some donors, particularly major donors, it can be difficult to find a trustworthy, donor-friendly organisation to give their money to....
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United Way impact calculator
The calculator allows donors to put in an amount and it lets them know the impact of their donation. This is a simple tool that any organisation with a website can easily do. It’s a great way for...
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Goonj..: dignity through recycled clothing
Collecting clothing for distribution or resale is one of the most ancient and venerable of charitable activities. The charity gift, or thrift, shop concept is built upon it. So SOFII is delighted to...
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Dream A Dream’s evenings out at the Little Theatre, Bangalore
An inspirational guide to nights out at the theatre, courtesy of Dream A Dream, Bangalore. The annual theatre production is a classic example of an exchange model, where all participants gain value...
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Capital Area United Way: a well-captioned photo is worth 1,000 words.
By re-designing their website and including a special online photo documentary Capital Area United Way found a way to tell their story and proved that a picture really can tell a thousand words.
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Southend Hospital: bosom pals appeal.
Feeing like all the fun’s gone out of your fundraising? Worried that your supporters may not be biting your arm off to undertake another gruelling run to raise money? This exhibit shows how smaller...
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The Salvation Army and Christopher’s letter
Stories, stories, stories they always produce great results. This one from the Salvation Army won the 2011 national fundraising campaign of the year at the 2011 Fundraising Instutute Australia...
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A Mega Doação: Captação de recursos pela internet
Temos certeza de que muitos captadores de recursos vão achar que é difícil acreditar que, para alguns doadores, em particular os principais doadores, pode ser difícil encontrar uma organização de...
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The Salvation Army UK Christmas appeal 2010
Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of...
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RNLI: train one, save many campaign
A campaign from RNLI with a simple but powerful theme, message, image and call to action.
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Arrels Fundació: cardboard hearts for the homeless
Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.
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La fondazione Arrels: cuori di cartone per i senzatetto
La Fondazione Arrels ha trovato un ottimo modo trasformare un piccolo cuore di cartone da semplice spilla ad uno strumento per raccogliere fondi e richiamare l’attenzione sul problema dei senzatetto di...
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